Aliso Viejo Family Dental is a high-end, informative practice that knows how to make patients feel right at home. Building a custom general dentistry website for this practice was exciting since it meant creating a modern, informational space that would help it stand out from the competition in sunny SoCal. Right away, we offered visitors an opportunity to schedule an appointment or contact the office by phone. Moving down the page, we welcomed guests and familiarized them with some of the featured services offered at the office. Then, we provided a quick introduction to Dr. Tafreshi before rounding out the home page with some testimonials and associations at the bottom of the homepage.
Overview of Design
The overall design of the website is to be informative and boxed. Throughout the website, we featured different buttons and calls to action to help patients navigate throughout the site. Dr. Tafreshi offers patient forms and an entire patient portal on his website to help streamline any billing issues or stalled waiting times in person. We kept also integrated patient videos on the service pages as well. Patients want to feel informed and connected with the practice. We made sure that every page utilized its space to its full potential.
Use of Colors
It should come as no surprise that dentists are plentiful in California. Since we were dealing with a high-end area such as Aliso Viejo, we used different hues of blue to help convey a sense of professionalism. We also utilized white on the hover effects as to not oversaturate the blue throughout the site. The royal blue sends a subtle feeling of comfort and compassion but also boosts that high-tech feel with a slick and futuristic integration with the white tones. This site suggests that the facility it represents is dedicated to the latest tech in the practice of dentistry.
Analysis of Design Elements
The homepage featured an interactive hero slider that helped inform patients as well as awe them with a great first impression. We also included a white hover along the different boxes and icons to help modernize the practice. This also helps bring the photos to life when visitors move their mouse over the images.
Marketing Aspect
There are multiple opportunities throughout the website to schedule a first-time appointment, as well as a prominent phone number atop each page for visitors to call and speak with a team member in person. We also integrated links to social media accounts so that new and potential patients could connect with the office and keep up with new and current information as it becomes available. Finally, we worked to sell viewers by boasting of real patient experiences on the testimonials page, as well including different associations and affiliations that Dr. Tafreshi had.
Image the Website Represents
There’s something special about a dentist that is willing to go the extra mile for his patients. The informative video along the service pages help provide patients a sense of calm and certainty that Aliso Viejo Family Dental is up-to-date with the latest dental technology. The combination of crystal clear navigation, bright dental videos, and smiling face on the home page makes Aliso Viejo Family Dental seem like a relaxing place to see a dentist.
