Located in the heart of Palm Beach Gardens in Florida, Lerner & Lemongello’s website is the embodiment of high-end dentistry. From the luxurious design elements to the implementation of their own images an videos, the Flordia native’s website is a prime example of setting yourself from the competition with visuals alone!
Overview Of The Design
From first glance, visitors know that they will be in for a treat with Lerner and Lemongello’s website. Beginning with the lux hero videos to the overall layout of each section on the homepage, everything feels custom and well-thought-out. The sections are strung beautifully together with different textures that cohesively create a web design that is classy and professional.
The marble texture goes hand and hand with the branding and the typography of the website. To top it all off, the design is brought to life with all the staff images and videos that encompass the site.
Use Of Colors
Instead of the typical white background that you see on most websites, the Florida natives decided to step out of their comfort zone and used a marble finish on the inner pages. We helped balance everything together by utilizing a rich gold to add borders and variety.
Not only does this provide an immediate sense of class, but it also helps visitors differentiate Lerner and Lemongello’s website from any local dental competition.
Analysis Of Design Elements
We made the header stick to the top of all the web pages to give patients easy access onto the navigation menu. We also implemented different hover effects over the icons and buttons to help bring attention to them. The design is straightforward and simple. Patients already understand that the practice is established and high-end. We wanted to make sure that the overall navigation and functionality of the website was appropriate.
We also included an appointment scheduler module on the side of each web page to help ensure that patients would always have access to scheduling an appointment with the practice.
Even though the design elements are straightforward and simple, the key marketing of this website lies in the branding. When you already have your patient base established, you just need to focus on an overall aesthetic that will retain those patients while gradually bringing in new ones. The design of this website sells itself – from the rich exterior to the informational inner pages.
The Image this Website Reflects
Lerner and Lemongello’s website is the perfect example of how powerful imagery and photography can be in shaping a web design. From the lux marble background to the gold plating and borders throughout the website, patients know from a single glance that their dental worries will be solved at the Florida practice. To see more custom examples of dental websites created by O360, please visit our gallery.