Orthopedic surgeons specialize in a niche that works with patients that are oftentimes undergoing tremendous amounts of pain. These patients are looking to improve their quality of life. We took it upon ourselves to design Dr. Assenmacher a website that was simple to navigate, informational, and clean.
Overview of the Design
When patients are looking for a specific orthopedic surgeon in their area, chances are, they are looking for a few things: services, contact information, and credibility. The overall look of the design is very simple and clean. We want to get patients into the practice as soon as possible to improve their quality of life. The homepage is streamlined with the key items any visitor may be looking for to get them on their way.
Use of Colors
We thought it would be appropriate to utilize a turquoise color pallete to help sooth patients and set them at ease before visiting Dr. Assenmacher. We also utilized ample amounts of white space on the inner pages to make sure that everything was neat and legible. We also sparingly used a light-green on certain buttons to ensure that they would stand out to patients.
To call attention to certain sections, we emplemented both square and circular borders around key areas on the homepage such as the services offered as well as to implement different colors and textures within a single area. Implementing a boxed look on some of the inner-pages also made the website feel more professional and organized as opposed to other orthopedic surgeons. At the end of the day, patients want to increase their quality of life. We skipped over all the extra special effects to help patients get their desired information as soon as possible.
The colors all convey a sense of calm and relaxation. Nothing feels forced or overbearing. We made sure that all the office’s contact information would be readily available on the footer of every page, along with quick links for navigation convience. We also added the practice’s social media platform to increase their online prescence. If patients ever want to call the office for a quick consultation, we made sure it would never be out of the question by adding the practice’s phon number directly on the header itself.
Image the Website Reflects
Dr. Assenmacher’s website is a prime example of a website that is truly out to help patients. The ultimate goal of an Orthopedic is to help their patients feel better by increasing their mobility and functionallity. To see more Orthopedic website examples by O360, please visit our gallery.