Basalt Dentistry is the perfect example of how a great hero image can make an even greater first impression. When curious visitors head into Basalt Dentistry, they are immediately captured by a beautiful, naturalistic view that captures the local community and surroundings. This not only helps create a sense of personability for the local community but also introduces visitors to the color scheme of the website.
Based in Colorado, we implemented a green and blue color scheme that would be eye-catching along the white sections on the homepage. We used blue to highlight call-to-actions and green to help visitors identify labels and highlight text. Blue also creates a sense of professionalism that we all want to feel when visiting our local dentist.
We also wanted to highlight the cutting-edge technology on the website and dedicated a section on the homepage for the featured services offered. To add credibility to the practice, we also included a small doctor bio that would have visitors more comfortable with calling the practice. In case you weren’t convinced, we also placed testimonials near the bottom of the homepage – strategically right above a scheduling form.
Patient conversion should be the number one goal for dentists. We made sure patients would never fail to contact Basalt Dentistry by placing contact forms, an interactive Google Map, and several buttons made to call the practice on the homepage alone. Basalt Dentistry is all about the patients, for the patients. We also included before and after results along with information video from our catalog to help add an air of professionalism to the practice.