Even the busiest dentist has a goal to grow their patient base. Why? Because empty dental chairs aren’t good. In fact, empty dental chairs can mean that your practice is in big trouble. For each hour a chair is empty you’re losing money.
Although your practice might be busy, it’s important to constantly recruit new patients for a number of reasons. First, there’s a natural rate of attrition that occurs in practices. People move away, pass away, and change dental insurances. Each of these issues causes you to lose patients over time. Additionally, most patients just need bi-annual cleanings. This means that you have the opportunity and time to attract and treat patients in need of more extensive treatments. Finally, recruiting new patients on a consistent basis helps to spread the word of your practice to more people organically.
Wondering how you can attract patients? There’s a wide variety of dental marketing techniques that have been proven to help attract more patients to your practice.
Have a Quality Dental Website
A high-quality dental website is an incredibly important part of attracting new patients to your website. A practice’s website is often the first impression a person gets of the office and its team. This is why having a website that is easy to navigate, clean, attractive, and responsive is crucial to how people experience your website.
Responsive websites are websites specifically designed to look great and be easy to navigate regardless of the device they are being viewed on. This means that photos will shrink to the screen size and call-to-action buttons will be clickable, obvious, and easy to read. Read this article about responsive website design here.
Practice Dental SEO
Search engine optimization, also known as SEO, is the practice of creating content on your website that answers search queries that might get them to your site. SEO is an incredibly effective marketing tool that gets you business in front of people who are actively interested in your services.
Dental SEO is a long-term solution. We like to think of it as a marathon as opposed to a sprint. It takes time to get it up and running and seeing results, but it’s an incredibly effective solution to a comprehensive marketing strategy.
The only way to do search engine optimization well is to understand the terms that you need to be targeting. Once you understand these terms your dental marketing firm can see who your competition is, analyze what they’re doing, and create high quality, original content for your website that outranks what the competition is doing. Check out this article on dental search engine optimization to learn more.
Pay-per-click advertising is a great option for dental practices looking for quick results. This is because PPC gets your website in front of interested parties without having to wait for a search engine to rank it.
As soon as the ads you create are approved they start running. And PPC gives you the option to get in front of people searching for keywords you might not be able to rank for – like your competitor’s name.
Pay-per-click works by creating ads and paying for each person that either clicks the ad, sees the ad, or takes some other action that is chosen when the ad is set up. Read our blog post on dental PPC to get an in-depth explanation of how dental PPC works.
Online promotions through avenues like Facebook, Twitter, and Instagram can play a large part in spreading the word about your business to potential patients. One of the best ways to use these platforms for a dentist’s online promotion is by asking happy patients to post reviews.
Everything you do online is public – whether shown to your friends or the general public – what you do online is seen by other people.If people are posting positive things about your business this is a good thing. For example, when you ask happy patients to post positive reviews on Facebook their friends see the review as soon as it is published. This puts your name in front of potential patients and gives them confidence in your abilities because they see that someone they know is publicly endorsing you.
Online reviews also show up in Google search results and can play a large part in boosting your search engine ranking.
Another way to drum up excitement about your practice and get more patients in the seat is to offer an online promotion that gives something to people. For example, you might offer a free teeth whitening session for each new patient or a complementary set of x-rays for all news patients. Some offices even offer free exams to patients.
These types of promotions offer something to patients without any strings attached and get them in the door. Once they’re in your office you have the opportunity to wow them with an amazing experience, earn their trust, and earn them as patients.