Sometimes, a picture says a thousand words. Other times, it says everything. The brain reacts much faster to imagery than it does to words. Visually-based design styles use carefully selected images to appeal to the viewer, enhance the user experience, and ultimately increase conversions. They are not photos chosen for the purpose of filling up space; but rather with the intent of underscoring the site’s brand. The photos selected are a representation of the practice and meant to evoke an emotional response within the user. With the right image in the right place on your site, your visitors may feel more connected with your practice and more likely to request an appointment.