When potential patients typically visit a chiropractor, chances are they in need of relief. As a physician within alternative medicine, the truth is: not everyone is going to simply believe in your work. Your website needs to come off as modern and informative – as this translates to your credibility, knowledge, and overall practice. With chiropractors, it is especially important to sculpt a website that will set patients at ease. With Dr. Tucker’s website, we focused on creating a website that utilized different boxes and textures to help stand out from the competition.
Overview of the Design
A chiropractor’s job is to enhance a patient’s longevity and health through quality, comprehensive treatments. With 10 years of patient experience under his belt, we knew that Dr. Tucker already had the patient retention to succeed. Our main focus was to turn his outdated site into a modern masterpiece. We based the website with boxes that would create a trendy, modern appearance. Instead of displaying the same old services, why not stylize the design itself?
The homepage is the perfect balance of information and design. Patients are welcomed with a soothing slider filled with different images. Down below, we have the key features of the practice along with a call to action to view the office. We follow the call to action with an introduction to the doctor, followed by a testimonials section. When done right, a “boxed” website does not have to feel cramped in the slightest.
Use of Colors
To create a contrast with the different boxes, we used white to create a spacious appearance to the images and text. We also utilized a royal blue, a color synonymous with the medical industry that comes off as professional and informed. The images also match the color theme to add an extra layer of contrast. On the inner pages, we decided to stray away from the generic black text with a white background by using royal blue text in front of a gray backdrop. Not only does this break away from the typical design formula, but it also gives the site some diversity – even on the inside.
Speaking of diversity, Dr. Tucker’s site utilizes different motion effects to help introduce incoming visitors to the different sections of the page. When incorporating multiple elements of design in any website, you want to make sure that everything flows together. We made sure spacing was expertly managed throughout the site by using white space to establish image areas and frame text. Navigation is spacious. No matter which web page you are on, the navigation menu is always available. From the text of the website to the professional, welcoming color scheme, everything about this site’s design is intended to gently encourage the visitor to make an appointment and start feeling better about themselves.
Clear, cut and concise, patients will never miss the practice’s number as it is located in the header of every page. We also utilized Dr. Tucker’s patient forms on his website by giving them a home on the navigation menu. If you ever get lost but still want to schedule an appointment, we made sure to provide you a roadmap at the bottom of every web page. Our footer is all about marketing – including only a contact form and an interactive Google map for patients to find their estimate time of arrival.
Image the Website Reflects
Tucker Chiropractic is a modern website that welcomes patients inside with open arms. The colors are all soothing and mesh well without compromising the design style. From top to bottom, Dr. Tucker’s site is the textbook standard of web design for chiropractors from coast to coast.