Located in the heart of Michigan, Dr. Tina Marshall wanted to create a cosmetic and general dentistry website that would give local dentists a run for their money – but with her artistic approach. To match her colorful office colors, we designed a dental website that would not only make Michigan locals proud but Dr. Marshall as well.
Cosmetic websites need to look aesthetically pleasing; whether artistic and round or professional and informative, your web design needs to match your practice and services. For Dr. Marshall, we utilized bubble textures throughout the homepage to give a welcoming feeling to web visitors. Dentists are daunting for plenty; creating an inviting environment for them at the comforts of their own home can truly make or break a patient’s decision to visit your office.
We also added subtle waves and kept the colors aquatic and lighthearted to play to the local surroundings. We balanced out the bright colors with ample white space to ensure that nothing was oversaturated or overpowering.
Use of Color
We primarily drew on the Great Lakes of Michigan for our color palette choices. The website is a combination of turquoise and peach that play well off each other. Turquoise gives the website a calming approach while peach is subtle yet eye-catching when used for our buttons and different calls to action. Dr. Marshall’s office is also very vibrant and has an assortment of colors. We also splashed in other colors where applicable to highlight different office promotions or sections throughout the website.
Elements of Design
For the colorful imagery and aesthetic, we wanted to keep the special effects to a minimum. In web design, there is a limit to consider when you consider functionality, navigation, spacing, padding, and overall page speed. However, we did include a subtle touch of parallax to help the homepage transition from section to section. We also included a dropdown navigation menu to help patients find the correct information in a timely manner.
At the end of the day, we all want our patients to pick up their phones and call our office. We made sure to list all of the office’s contact information on our sticky header to ensure that patients would never feel lost. We also added social media icons to help patients connect to the practice on different platforms.
Testimonials also play a huge role in credibility and authority. We dedicated a tab to highlighting testimonials and the patient gallery on our drop-down menu. Last but certainly not least, we made sure that Dr. Marshall’s branding was carried throughout the web pages to provide an overarching sense of connection – despite all the additional colors.
Image the Website Reflects
From patient forms to office photos, Michigan locals will have no trouble spotting Dr. Marshall’s website from a mile away. Overall, the website’s color scheme and design reflect an image filled with warmth and comfort. If you would like to see more examples of dental websites created by O360, please visit our gallery.