Las Vegas locals aren’t always actively searching for a dental practice. That is why it was so important to have Red Rock Dental stand out from its dental competitors. Red Rock wanted to highlight the high-class feel of their practice throughout their website by utilizing office photos to give patients a first great impression on both the website and the practice. We also used images and textures to make sure that all the Vegas locals felt right at home when visiting the homepage.
Overview Of The Design
Providing your viewers a sense of connection is key when establishing a website. A website is much more than just a walking advertisement. Red Rock’s design is clean and open, utilizing parallax and different sections to show their credibility, featured services, and mission statement. The font and typography are easy to read and fits right in with the overarching feel of Las Vegas.
Use Of Colors
To match the surroundings of the area, we primarily stuck to different hues or variations of brown. We also strategically used different textures and various naturalistic images to help add some flavor in the mix. The dental practice also provided us with images of their office. We used these photos on both the headers and footers to help visitors visualize what they would experience when they booked an appointment.
Overall, we kept the colors subtle and light. We wanted the patients to focus on the text in front of them. However, the color scheme we used is a direct representation of the ‘Red Rock’ area. When you have such a high-end office, you do not want to oversaturate the pages as this can cause people to simply look over the photos.
Analysis Of Design Elements
When incorporating multiple elements of design in any website, you want to make sure that everything flows together. We made sure spacing was expertly managed throughout the site by using white space to establish image areas and frame text. Navigation is spacious. No matter which web page you are on, the navigation menu is always available.
The service tab in particular displays all the procedures and services offered. Each service is displayed side-by-side with a professional image. When you click on the actual title of the procedure, you are redirected to an additional page that breaks down the procedure in more detail.
We also made sure to add hovering effects over the buttons to help bring attention to their presence while viewers are casually scrolling through the pages.
Patient forms are added on the website – helping patients streamline the waiting process on the day of their appointment. For those wishing to connect with the dental practice on social media, we also added icons to the header to ensure that Red Rock’s social platforms would be seen at all times. We also added associations associated with their practice to add an air of authority.
Red Rock also has an online scheduler that allows patients to book their appointment from the comfort of their own home. We made sure to highlight this feature on the header to help maximize its potential patient outreach.
The website is also equipped with ADApt technology – ensuring that potentially disabled patients get the full website experience as well. The ADA logo is conveniently located on the bottom right of each web page and allows patients that require additional assistance to adjust the text and images accordingly.
The Image this Website Reflects
Red Rock is a great dental website in terms of both design and navigation. From the instantly recognizable Vegas-like homepage to the warm faces throughout the website, Red Rock is a perfect example of how important connecting to your community can be to branding your practice. To see more examples of dental websites created by O360, please visit our gallery.