Overview of the Design
Based in Indianapolis, OA Facial Plastics is all about providing patients with beauty – with the right care. We welcomed the challenge of creating a cosmetic website that would be as modern as it was aesthetically pleasing.
Off a single glance, patients are welcomed into the practice by smiling faces and immediate calls-to-action. For this unique design, we operated on a full-width layout rather than a traditional site with marginal white space on the sides. The home page navigational menu spans the upper portions of the page, navigating to additional information about the practice, their locations, and their services.
We focused on highlighting the services offered by featuring their surgical services and most popular surgical options. We also added an air of authority by adding testimonials to help balance the white space.
Use of Colors
Patients looking for cosmetic surgeons want to look clean and lux. We mirrored that philosophy in our color palette by utilizing a predominately white color theme. White conveys a sense of cleanliness and professionalism. We also used blue to bring attention to certain buttons and sections for patients to interact with.
This is a highly visual website with many modern design elements. Scrolling patient reviews catch the eye of site visitors, and helps give the practice a more personable and friendly reputation.
We highlighted the practice’s promotions near the bottom of the homepage. We also made sure that patients would drive to the most convenient office by displaying all three practice locations in plain sight. This practice sees both locals and out of town patients. For that reason, we made it easy to schedule an appointment directly from the home page using a simple button. Online marketing is never complete without social media. We implemented multiple links to the practice social media accounts both from the top and bottom of the homepage.
Image the Website Reflects
For this cosmetic practice, beauty and looks are everything. We made sure to emphasize the importance of their services by utilizing models within the images to help convey a sense of perfection and lux. The website from top to bottom is an image that is consistent with the practice’s motto – beauty with care.