Middletown Pediatric Dental is the perfect blend of playful energy with informative content. When building a pediatric website, it is especially important to utilize design elements that will attract both children and adults. Middletown’s website hits those two key audiences out of the park with their stunningly colorful, yet content-rich inner-pages.
Overview Of The Design
When parents first enter the website, they are immediately greeted with a collage of smiling faces along our slideshow hero. Parents are immediately captured by the array of colors and friendly icons throughout the homepage. We used the homepage as our main marketing tool – highlight the key services and features and push for visitors to consult the practice over phone or email. We did just that by sectioning out the homepage with call-to-actions, contact forms, and key information about the practice.
Use Of Colors
When you’re targeting children with your pediatric website design, you want to use bright, bold colors that boost confidence in patients who might be nervous about seeing the dentist. Bright smiling faces and comforting blues bring this site a fun and playful air that encourages little customers to look forward to their visit. For parents of those patients, it sends a message to a child-friendly environment who understands the needs of their real customers.
The bright colors don’t just stop on the homepage. The inner-pages are bright and vibrant with child-friendly icons that will have both parents and children clicking left and right. Above all the colors, we made the menu a metallic grey for legibility to help balance out the white space in the background.
Analysis Of Design Elements
Scheduling an appointment can be done without making a phone call, helping to alleviate the child’s concerns by avoiding the anxiety that can come with expecting a dental visit. The placement of the social media and review links indicate that they’re eager to get their current and future clients in touch with a flow of information and invited into this clinics community. Even the inner-pages are children friendly with their toggle dropdowns to help streamline parent questions or concerns.
Bright open smiles, happy children, and a playground of colors come together in this design to make the information palatable to parents and invisible to the children. The child’s eyes will be drawn to the aesthetic design, with imagery showing happy children throughout the website.
Our menu stays conveniently at the top of each web page to ensure that parents would never miss the opportunity to schedule an appointment or connect with the practice over different social media platforms. We also branded the logo colors throughout the website to create an overarching theme, despite all the additional colors. The footer has all the office information any parent would need along with another scheduling form.
The Image this Website Reflects
Bright colors and shining faces are the images that this website reflects. An excellent pediatric website will utilize design elements to market to both children and parents. From start to finish, there is always something extra to explore and learn from the Middletown dentists! For more examples of pediatric websites from O360, please visit our gallery.