Overview of the Design
The integrated care physicians look to create true partnerships with their patients. We also believe that establishing a patient-professional relationship early on is especially important as well. We made sure to reflect this philosophy through their customized web design.
This design isn’t just young; it’s slightly forward-looking, even futuristic in its design. While all of the elements involved are common in website design, it’s their implementation and presentation that keeps things slick and moving on this site. The site is boxed and informative; each section blends in perfectly with the next. The headings are bold and distinguished. Even from a distance, patients know that they are dealing with true care professionals upon a simple glance.
Use of Colors
To match the overarching theme of modern technology, we implemented a color scheme comprised of white and blue to help readers visualize the specialty at hand. When designing any website, formatting is particularly important. We ensured that we allowed open space for readers to steer and maneuver through. No one likes a cluttered page. We kept the formatting on the simple side – rich in informational volume, dense in quality. No need to show off when the results can do the talking for us.
The royal dark blue helps create an air of professionalism and authority, while the white speaks to comfort and compassion. It only felt right to implement both colors on the website for a medical-based practice.
The site was designed to be responsive and quick. We understand that patients always have second choices. We needed to make sure the website ran at an optimal speed to ensure that web visitors would remain engaged and focused. We utilized a hamburger menu that condenses when the web page is shrunk. A hamburger menu also allows more space on the main page for viewers to navigate on.
We also used an autoplay slide show along with an ample amount of professional photos to display the services shown. To harmonize the use of both text and images, we utilized square borders to ensure that all aspects of the website would remain aesthetically pleasing.
When building any website, we go out of our way to ensure that all the features on the given website is easy to navigate and remains accessible at all times. The navigation menu on top of the web site features all the additional clinics and patient forms that any patient could ask for.
From a marketing standpoint, this website is designed to create an air of authority, a sense that visitors need when selecting their providers for treatments like these. To continue that theme of reliability and authority is a list of organizations that the provider is a part of or endorsed by.
Making a lasting first impression is important. We made sure to highlight the team’s mission statement and key ideals on the home page. We rounded out the home page with a form to contact the office as well.
Image the Website Reflects
The website comes off as professional and well-designed. From the informational text to the images that compliment the web pages, everything on the website is a clear reflection of hope and compassion – just as the integrated care physicians would have liked it!