Located in the heart of Virginia, Gyurizca & Hartman’s Family and Cosmetic Dentistry wanted a clean and modern design that would blow nearby competitors out of the dental game. Luckily, they contacted O360 to help the team create a website that was as visual, as it was welcoming. From the smooth textures and rich color palette to the special effects and call-to-actions, we have no doubt in our minds that this website will go far.
Overview of the Design
Patients want to feel valued and cared for when seeing their dentist. Regardless of their specialty, any modern website should rightfully reflect the actual office practice. We implemented natural landmarks as background images to help create a high-end feel without going overboard. In terms of navigation and functionality, all the buttons and motion effects are placed perfectly to jump out at the viewers right as they transition from section to section. The office information is also always available near the top of the header for easy access as well.
Use of Colors
We predominately utilized purple in addition to different textures to capture an overarching sense of nature. The background images of different classic landmarks also help balance out the strong purple hue. There is also an underlying naturalistic theme with flowers floating in and out of different sections on the homepage.
Purple can usually be a dangerous color to utilize on a website. Too light and it will look too playful and unprofessional. Go too dark and you will create a daunting appearance throughout the website. We masterfully blended purple with different tones of light and dark to not only create distinction but also create an eye-catching aesthetic from section to section.
The homepage features various motion effects ranging from entrance animations to hover fading. These animations and motion effects help add a layer of style to the website. Dentists are usually regarded as straightforward and professional. Although that is a great perception from a professional standpoint, you never want to appear outdated to your patients. When your website looks modern and fresh, it gives the patients assurance that your services and technology is the same as well.
Our drop-down menu is also featured prominently on the website, making sure that all the web pages are accessible at all times. Buttons having hovering effects that match with the color scheme and theme of the website. As mentioned before, we helped visitors transition from section to section with the help of different entrance animations that help the site remain interactive and engaging.
Showing visitors your previous work through testimonials and images can be the difference between a skeptical visitor and a lifelong patient. Especially in a family and cosmetic dentistry where patients are more likely to stay with their current provider, selling your previous achievements is key. We made sure to include reviews and a smile gallery for patients to look through. We also added patient forms that can be downloaded and printed to avoid longer wait times at the office.
Image the Website Reflects
From the color scheme to the informational inner-pages, Gyurizca & Hartman’s website is a great example of a website done right. Blending all the different sections and colors on the homepage alone could have been a disaster for most digital marketing companies. But not for O360. I’m sure that Dr. Hartman and Dr. Gyruizca would agree also. To see more cosmetic dentistry or family dentistry websites created by O360, please visit our gallery.