When dealing with reproductive endocrinology, it is important to have a website that is soothing and compassionate. The Texan specialist has a reputation as one of the nation’s leading infertility clinic – this means that we had the pleasure of designing a website that conveys their years of experience with the latest scientific advances.
Overview of the Design
With any practice that deals with any sort of infertility or reproductive issues, it is especially important to dedicate your website to make the patients feel at ease and comfortable. We made sure that our design was spacious and easy to navigate. We also used soft imagery and light textures to add some flavor to the design. It is a clean and modern site that is easy navigatable and easy to follow from top to bottom.
Use of Colors
Unlike most websites that utilize a white background, we used a light pink hue on the backdrop of the pages to not only add to the theme of the website but help add diversity to the other colors as well. Along with pink, we utilized blue and green. We mainly used the blue to help balance out the pink tones as well as bring attention to certain buttons and features on the page. Green is used very sparingly for headers and backgrounds to give some variety and life to the images and text.
Everything on the site is streamlined to help patients get to their desired pages as soon as possible. Since we were already dealing with a specialty that revolves around the quality of life, we decided to skip all the special effects. We made sure that all the text and images were well balanced to provide visuals and information to the visitors. We also made sure that we implemented enough space and padding throughout the inner pages to make sure the text was legible.
We also made sure that valuable information such as social media and contact pages were always apparent by including them up at the header. We also did the same with their patient portal. We also understand that infertility is a worldwide issue. We also added a language toolbar on the header to ensure that patients visiting from other parts of the world would feel at home.
In addition to the patient portal, online media presence, and language toolbar, we also featured the specialist’s special events and referral programs. The dropdown navigation menu also features special donor programs and additional resources.
Image the Website Reflects
From first glance, the Fertility Specialists of Texas immediately draw patients in with their warm color palette that radiates compassion. To see more examples of healthcare-related websites, please visit our gallery.