Overview of the Design
Dr. Allen is a urologist that is located in the heart of Florida. With a local demographic that is surrounded by beaches and tourist attractions, patients that visit Dr. Allen’s website are looking to improve their quality of life. We made sure to set Dr. Allen’s website above the rest of the surrounding urologists by creating a unique design that would connect with the surrounding community.
Dr. Allen’s website is focused on streamlining the patient process. With a very simple homepage, we focused on highlighting the key elements of any website: credibility, services, and why patients should choose you. The homepage menu spans across of the page, adding additional tabs for visitors to interact with.
Use of Colors
We implemented Florida itself within the confines of the design. From the turquoise and royal blue water palette that resembles the clear waves, to the imagery along the inner-pages, patients will have no trouble feeling comfort and compassion from Dr. Allen.
The site is streamlined to help patients get in the practice doors. The call-to-actions on the homepage all have hovering effects that help draw visitors in. The beach imagery help locals and out-of-towners learn what to expect when visiting the Flordia native. We also included patient reviews that would catch the eyes of visitors while also adding additional credibility.
This practice sees both locals and out of town patients. For that reason, we made it easy to schedule an appointment directly from the home page using a simple button. Online marketing is never complete without social media. We implemented multiple links to the practice social media accounts both from the top and bottom of the homepage.
Image the Website Reflects
From the sunny beaches to the informational text, Dr. Allen makes it clear as day that patient comfort and improving their quality of life is his main mission as a Urologist. To see more Urology website examples, visit our gallery.