Anderson Family Dental, located in Coleraine, is dedicated to providing patients with a smile that they can feel good about. When working with family dentistry, we always make sure that the over aesthetic and design of the project is not only welcoming but informative as well. With a wide array of services ranging from pediatric dentistry and tooth extractions to emergency care and root canals, it is important to ensure that the navigation, functionality, and speed of the website is up-to-date with the competitors around the area.
The general design is very clean and spacious. With everything easily legible and clean, we wanted to ensure that patients could find the information they wanted quickly and efficiently. We used the practice’s logo and colors throughout the design to help provide some all-around branding from top to bottom. Everything is simple, easy to find, and informative.
Use of Color
We stuck to a white and blue color scheme, white to make the text legible and to provide spacing, and blue to highlight different calls to actions. We also implemented a hint of gold to add to the branding and logo of the practice. Providing patients with variety and different design elements are important. That is why we had hovering effects over our calls-to-action to ensure that patients would be more likely to click where appropriate. We closed out the footer of each page with a black finish to highlight the contact information at the bottom.
To help visitors book an appointment, we added a scheduling module on the side of the screen. When clicked, it transports the users to the contact page where we separately provide the office information, office hours, and a contact form to ask any questions or concerns. We also used a bold, grandiose font on the inner pages to add a hint of luxury to each page. We also used office photos behind the titles as this would give page visitors a sneak peek into the practice before even committing.
Marketing plays a huge role in any successful business. We made sure that the website would help patient retention by adding patient forms on the header of each page. This helps streamline the process for visitors and can help cut budget costs at the office by allowing receptionists to move freely. We also included testimonials to add authority and credibility to the practice. Last but not least, we also made sure that the social media platforms utilized by the practice were also noted. We placed them at both the top and bottom of each web page to help patients connect with the practice on a whole new level.
Image the Website Portrays
Overall, this interactive family dentistry is a spacious, clean site that welcomes patients both young and old. The colors are bright and vibrant and help to attract the patient’s eyes on buttons and icons. When patients visit Anderson Family Dental, they immediately know that the Coleraine natives will take care of all their dentistry needs. To see more examples of our dentistry websites, please visit our gallery.