Upon first glance, Anardi Family & Cosmetic Dentistry ’s website is not only clean but spacious as well. Every inch of the website serves a purpose. Whether it is to inform patients or to provide a call to action, it is important to lead your patients throughout the different pages of the website. Looking at the homepage alone, we have all the essential items patients are looking for: a hero image the shows the potential happiness of a dental patient, featured services, a short practice bio for credibility, an interactive Google map, a contact form – and much more. The end goal of any website is to direct or convince your incoming traffic to make their way into your physical office. We hit all the checkmarks on the homepage alone.
Nothing spells professional like a simple, clean color palette. We stuck to a simple light theme to ensure that all the text and images were not overlooked. Patients want to be informed about how you can help them. Sometimes less is more; just like Anardi’s website. For the images, we stuck to the more vibrant side – allowing us to add a bit of flavor to the clean color palette. When you find the perfect harmony between text and images, you create a powerful contrast that is both modern and informative.