As a family dentist, your number one goal is to market and promote your practice through optimal patient care. Whether it is simply a general cleaning or a more complicated procedure such as root canal treatment, patients want to feel safe and secure while at your care. With Altoona Smiles, we made sure to implement a soothing color scheme along with modern web design elements to welcome site visitors in with open arms.
Overview of the Design
Open first glance, Altoona Smile’s website is not only aesthetically pleasing but also rich with different textures and sections that draw your attention. The homepage begins with a hero slider, giving patients a sneak peek of what great dental care can do for them. We made sure to follow suit on the homepage with an introduction to the dental practice and highlighting featured services that they offer. Throughout the homepage and inner pages, we kept the navigation open and spacious; no one wants to feel rushed or cramped on a website – especially on a dental website that caters to family care. We also finished off the homepage by displaying a custom video made by the practice.
Use of Colors
Colors on a website can make or break the overall appearance. Even if the content is informative and rich, no one will want to stay on your web page for long if they don’t feel welcome. For this website, we balanced the white background with royal blue and a splash of yellow. The royal blue helps increase the legibility of the text while yellow acts as a strong call-to-action color, regardless of what’s behind it. Both colors also match perfectly with the practice’s logo, making for the perfect combination.
The homepage features various motion effects ranging from entrance animations to hover fading. These animations and motion effects help add a layer of style to the website. Dentists are usually regarded as straightforward and professional. Although that is a great perception from a professional standpoint, you never want to appear outdated to your patients. When your website looks modern and fresh, it gives the patients assurance that your services and technology is the same as well.
Our drop-down menu is also featured prominently on the website, making sure that all the web pages are accessible at all times. Buttons having hovering effects that match with the color scheme and theme of the website. Notice how we used different textures throughout the homepage: squares, circles, curves, and ovals.
Speaking of our drop-down menu, we made sure to highlight patient and office information to ensure that patient forms and office photos were easily accessible. The contact page also includes a contact form to reach the office. If you ever feel lost, look no further than the header. We included all the essential practice information along with their social media platforms. The footer of every web page also included a call-to-action, beckoning patients to schedule an appointment along with all the essential office information as well.
Image the Website Reflects
At the end of the day, patients want to get to know who you are as a practice. Altoona Smiles made sure to mark that off their lists. From all the office information and staff bios to the wide array of patient resources and information, the website is the perfect representation of a warm and inviting website. The colors perfectly balance fun and professionalism while never overpowering the design. All in all, Altoona Smiles is a great example of family dentistry that got web design RIGHT.