Especially when working with any cosmetic specialty, first impressions can make or break a visitor’s commitment to exploring your website. Cosmetic websites need to look and feel classy and aesthetically pleasing. Your patients are here to feel better about themselves – your website should reflect that.
With 100% Beauty By MD, we used the homepage to highlight the various promotions and featured treatment options available to the visitors. The hero image not only shows a satisfied female model but also advertises the limited promotion available at the practice. Patients love a good deal; we made sure to mention the concierge appointments on the top of the web page to ensure that patients would feel more inclined to call.
To create a feeling of luxury and class, we stuck to a black color theme on the homepage. We also complimented the dark tones with a feminine pink to cater to the practice’s female audience base. When offset against the slick black sections, the soft pink tones help make the various call-to-actions stand out.
To make the practice more credible, we also placed a testimonial on the homepage – along with a soft, relaxing image. Patients want to feel safe and secure when visiting any professional practice. The testimonial and sleek imagery help to boost this feeling. We also placed quick links and contact information near the footer of the homepage to help visitors navigate through the website or call the office with ease. We also rounded out the footer with a contact form to help streamline the process for both doctor and patient.
Everyone deserves to feel beautiful in their own skin. We made sure to reflect that sentiment on 100% Beauty’s homepage. From the soft skin tones to the subtle but classy color scheme, all the design elements blend together to create a website that is not only inviting but marketable as well.