As a busy medical professional, you’re likely always on the lookout for marketing ideas and medical website design tips. Your goal is to create a website that’s attractive, functional, and easy to navigate. On top of all of that, you realize that your website is often the first exposure patients have to your practice. An attractive website provides the best first impression, so your relationship with patients starts on the right foot.
Medical website design is particularly important, because you’re dealing with people who are either sick, suffering from dental issues, or need help with cosmetic procedures. These procedures are incredibly personal and emotional. Your website can help comfort and nurture patients until they get to your office.
When you think about what your website’s purpose is, it comes down to serving your website’s visitors. When a person types a search term into a search engine they’re usually looking for answers to questions. “Best local periodontist” or “fertility specialist in San Diego” are all questions, regardless of whether they have a question mark after them or not. The job of a search engine is to provide the best answer to this question. Even if an individual is coming to your website directly, through a business card or referral from a friend, it’s important that your website is well laid out and easy to navigate.
The online world is fickle, and that means that trends tend to come and go as fast as the wind can change. While the word “trend” tends to be taken as something that’s fleeting, there are many website design trends that never go out of style. These are the trends that help your website do its job, and as a result are an important part of medical marketing and marketing for dentists.
Seven Medical Website Design Trends
Blogs | A blog is a crucial component of all medical marketing strategies. Blogs provide useful content to patients and offer a basic overview of answers to any questions your patients are typing in search engines. They’re incredibly helpful for getting your website to rank in search engines and to get quality leads at far less than the cost of traditional advertising and online advertising. Blogs require a lot of work to create content and manage them, however, they promise to pay off in the long run.
Conversation as a Centerpiece | Today’s fast paced lifestyle means people want answers quickly. The rise of online chats have allowed patients the ability to get answers to questions and even schedule appointments all from the convenience of their phone or computer. This means that they can do it while at work or running errands, and don’t have to bother picking up the phone to call. Keeping conversation as a centerpiece of your website allows visitors to feel as if their time is valued.
Bold Typography | Big, bold typeface is commonly used on the homepage and across banners. It helps to bring attention to your main selling points, catches the attention of your website visitors, and works well with a minimalist, clean website theme. While oftentimes big and bold can refer to the size and weight of the font, a lot of times it also refers to the amount of real estate the font takes up on the screen.
Easy Contact | The purpose of your website is to capture leads and make it easy for patients to contact you. A clean and clear contact page that clearly tells visitors how to contact your and what to expect when they contact you is a must for every medical website. The contact page should be accessible through the main menu and featured as a call-to-action on most pages, depending on their purpose (landing pages may have separate lead capture forms or tracking phone numbers).
Clean Layout | A clean, uncluttered website is particularly important in today’s day and age. With a majority of people visiting websites from their mobile devices, a clean website delivers information to them without cluttering. And, because they’re viewing the website from a smaller screen, less clutter helps to ensure that they are seeing the most important information and nothing that’s irrelevant and distracting. A clean layout ensure your content truly has a chance to shine.
Use of SVGs | SVGs are scalable vector graphics. This format allows images to be independent of a screen’s resolution, so they render well on any device and any screen size. And, because SVGs don’t require HTTP requests you pages will run faster than with traditional images. And faster is always better in the online world, particularly when people are visiting from a mobile device.
While medical website design is always changing, a responsive, user friendly website is always in style. Marketing your practice takes time and effort. And a large part of marketing is understanding your users’ needs and how your website can meet them. Your website doesn’t need to be some over the top website that looks great, but when it comes down to practicality it’s impossible to use. Simplicity is key when it comes to good design. With simplicity at the forefront of your mind you’ll be able to focus on a nice website, along with how your visitors will use it. From a clean layout to a website that looks good on any device, you can’t go wrong by creating a website using these trends that promise to never go out of style.