Dental and Medical practices often struggle with
how often and who is to perform the blogging?
We get this question tossed at us quite often. Our answer may be surprising.
Blogs (regularly posted articles on a website) written by healthcare professionals are tremendously popular. How do we know? Google discloses this to us so in two ways – how it ranks such blogs in its search engine, and by the number of visits it records to various blog pages on our website (what you are reading right now) and on our clients’ websites.
“I’m supposed to blog how often?”
The magic number for blogging frequency may be twice a week. In short, more blogging means more traffic, and more traffic means more potential new patients for your dental or medical practice.
- Many marketers have reported up to a 45 percent increase in web traffic when the total number of blog posts on their website increased from 11-20 to 21-50;
- Lead generation also benefits from regular blogging activity. When the frequency of blog posts was increased from once to twice per week, the number of incoming leads nearly doubled;
- The next big jump comes from blogging on a daily basis, which will basically double your traffic;
- One big downside of daily blogging is that each post will remain at the top of your blog only for just that day; blogging twice a week means each post will get twice the attention from being in that first position;
- The other problem with daily blogging is the burnout factor; the pressure to consistently produce at that rate usually results in a decline in the overall quality of your posts;
All said, blogging is one of the most cost-effective components in an overall SEO strategy.
Once your blog post is published on your website, take that extra step and push it over to your social media sites. You’ll may see higher website traffic as well and an improvement in search engine rankings. Some of the most effective ways to promote your blog posts include:
- Creating great content on a consistent basis. Informative, relevant, and sometimes even provocative content is what your readers will want to share. Give them what they want and they’ll give you what you want;
- Making sure that your social sharing buttons are visible. While many sharing buttons are located towards the top of the blog, placing them at the end of the blog is another option that works just as well;
- Don’t just hope that your website visitors will share your content – politely ask them to share it. Since nobody likes to be the first, get the ball rolling and share the content yourself!
And, just how long should a good blog post be?
Blog post length matters because it seems to correlate strongly to higher rankings in search engines. This balance has been around for years, but recent evidence suggests that longer posts are becoming more important for good search ranking.
Google tries to rank the highest quality content at the top of their rankings. Why? Because they want to give users the best results possible. They have made the logical conclusion that longer content is more detailed and thus more likely to appeal to the users.
The jury is still out on exact details, some acceptable and successful posts can be as short as 500 words. While some that we post are as many as 4,000 words!
A recent Hubspot post found that the top 10 results for most Google searches are between 2,032 and 2,416 words.
With consistency and quality of content in mind, it is very important to be realistic about what your medical or dental practice can handle. You may find it challenging to find the time and subject matter to post while other practices are publishing multiple posts a day. But trying to keep up with your competition only for the sake of staying in the race will help you burn out quickly. Publish only what you can handle with your limited resources and schedule. If that’s one or two blog posts a week then that’s fine.
If you find that you need additional support to tackle this, reach out to the experts at Optimized360. Ask about our FREE CONSULTATION! We can help you get back on track – starting right now.