The use of videos on a website has been on the rise recently. If you own a website, the following reasons will highlight the importance of using videos on your website.
Video Increases Conversions and Sales
Using videos on your dental website can lead to impressive conversion numbers. Conversions refer to people who visited your website and ended up becoming patients in your practice. Using videos that describe the uses of different dental products can lead to an increase in sales numbers.
By using videos on your site, you will engage your users most dominant senses. This will make them feel like they engaged with your practice which will lead to greater conversions.
The Use of Videos Usually Provides a Positive Return on Investment (ROI)
Video production and editing is not the cheapest of tasks. Making a video for your dental practice and posting it on your website can be an expensive and time-consuming task. Make good on this investment by effectively communicating your content. Besides this, you can use a quality smartphone to capture these videos and online video editing tools are constantly improving and becoming more affordable.
Ensure that even though your video is simple, it communicates your message clearly. Low quality videos are likely to be a turn-off to visitors on your website.
Videos Foster Trust
The use of video on your dental website will help build trust between your web visitors and your dental practice. Videos make effective marketing tools that bridge the gap between conversions and sales. It provides people with interesting and useful information that makes them want to come back to your website and practice.
Videos also engage and ignite the emotions of your site’s visitors. Use them to foster a strong and solid relationship with your website’s visitors. Videos also make it easy to market our site through its content.
By using videos, you get to use promotional tools like testimonials. Many first time consumers are skeptical about buying and using new products and services. If your dental website uses video testimonials, they will ignore their fears of being defrauded or cheated.
Search Engines Like Videos Too!
By using videos on your dental website you increase the time the users spend on your site. These attributes tell search engines such as Google that your site has good content. This can lead to better rankings on search results.
It is important to exploit this fact by optimizing your videos for SEO purposes. Give the videos good and captivating titles and descriptions. Pair this off with providing links to your website. This lets your potential customers get to your site. Also, make the videos backed by a call to action theme that will encourage them to interact with your site even more.
Video Appeals to Mobile Users
Most people watch videos on their mobile phones. Tap into this market by enhancing your site to be mobile responsive. Smartphone users will prefer watching the videos on your site when compared to reading.
From these reasons we can clearly see why using videos on your site is recommended. What are you waiting for?