Numerous industries have been changed by the rapid pace of technological advancement, and the healthcare industry is not immune to these changes. In fact, many people would argue that technology has impacted the healthcare field, including the dental field, more than most other industries due to the drive for improved treatment options for patients. Technology has also impacted the way practices recruit patients. In addition to incorporating new treatment options, physicians and healthcare providers must also change the way they conduct their business to include these changes with respect to patient marketing. The practices that best incorporate advanced dental marketing ideas, such as social marketing, are the ones that will survive. When it comes to dental website design, there are a few tricks that dentists and other healthcare providers should keep in mind to maximize their opportunity to recruit patients and grow their practice.
Don’t Forget to Add a Sitemap
When people get into the weeds of website design, it is easy to forget the overall goal on the search engine. Remember that search engine algorithms are looking to find the websites that are most relevant to the search query. This means that while the search engine is going to judge the website based on its content, it also should be user-friendly to be relevant to the needs of the customer. Therefore, make sure that the website and webpage is easy to navigate. This means adding a sitemap at the top of the website’s homepage as well as every internal page. For those who don’t know, a sitemap is a menu at the top of the web page that has links to other helpful areas of the website. Some websites display the sitemap as either a banner at the top or as a column on the side while other web pages have a drop-down menu that presents the visitor with the sitemap when the user clicks on the sitemap button. Either way, this is helpful because it allows users to easily navigate the web page to find other helpful areas. Examples of content that web page designers might place in the sitemap include a link to the “about us” page, a link to the “contact us” page, and a link to the “practice area” page. These represent common areas that people look for on a website and are important to include on the sitemap. Because the sitemap makes it easier for people to navigate the web page, the site is more relevant to the search query. This makes the page more relevant to the search query and will improve the website’s ranking on SEO. Don’t forget to add a sitemap.
Don’t Simply Stuff the Website with Keywords
The most common facet of SEO that people think about is keywords. Yes, keywords are very important. Keywords are common words or phrases that people enter into their search query when they are looking for a certain product or surface. At a superficial level, people may believe that if a few keywords are good, then more keywords must be better. This is only true to a certain point. Most people would agree that if a web page only has keywords on it, there is very little other content and therefore this doesn’t help the customer find what they’re looking for. Therefore, there are a few tricks to keep in mind when it comes to using keywords. First, remember that there are multiple keywords that might be entered. It is important to have a strong variety of keywords to bring in different kinds of customers. Next, try to limit the density of the keywords to only one or two percent of the total content. This is an optimum level that will be rewarded by search engines without being punished for keyword stuffing. Finally, try to use keywords in important areas of the web page. Keywords aren’t simply about the word and the keyword density but also about the placement of the keywords. For example, keywords placed in the title, headers, and video tags are treated differently than keywords that are placed in the general body of the piece. Keyword placement is important so spread the wealth.
Fresh Material is Better than Stale Material
One of the common facets of SEO that people overlook is the freshness of the material on their page. When search engines are looking for relevant websites, they want to make sure that the company behind the website is still up and running. If the company has closed down, it isn’t that relevant to the search query. If the website is being regularly updated, then the search engine will know that the company is still active and is comfortable directing customers to that site. Therefore, it is important to keep the website fresh. Try to update the graphics and videos every so often and make sure to post new articles regularly. This is where a blog can be helpful. A blog that is regularly updated will help with SEO because it keeps the material fresh. Update the website regularly to improve SEO.
Link to Both Internal and External Pages
Most people aren’t going to find everything they’re looking for on the first webpage that they visit. Therefore, search engines are going to look for pages with helpful links that direct viewers to other articles related to their first search that might help the customer out. This means linking to both internal pages within the website and external pages that go to other reputable sources. This last trick is important. External links should be to reputable sources. This could mean research articles or pages that are commonly visited by professionals in the industry. If pages are linking to other sites, the search engine is going to judge those pages as relevant to the search query and is more likely to place that page toward the top of the results. Use links to improve the SEO of the company website.
The SEO tricks discussed here are only a few of the many ways that dentists can incorporate SEO into dental website design. Dental marketing and social marketing are rapidly changing, and dentists everywhere need to make sure they keep up with the latest trends because search engines are always adapting their algorithms when it comes to ranking search results. Be sure to use these SEO tricks and keep website content fresh to consistently finish at the top of the page of search results. This will increase the visibility of the physician group and help to grow the practice.