Marketing is vital to the success of any business, including dental practices. So, how can you improve your marketing efforts? Here are some of the most effective Dental Marketing Strategies and tips to help you get started.
Increase Your Online Exposure
In today’s digital age, your online presence is one of the most crucial elements of successful Dental Marketing. There used to be a time that patients searched the phone book to find a dentist. Those days are past. Now, when patients look for a new dentist, they search on the internet. Simply providing excellent service is no longer enough for success. A dental practice that does not have a strong online presence is invisible to new patients. Even if you are an established practice, successful online Dental Marketing Strategies can help you attract new patients. There are several ways that you can improve your online presence. Two of the most effective ways to beef up your online presence is through the use of search engine optimization and pay-per-click advertising.
Search Engine Optimization
Search engine optimization or SEO helps to enhance your website’s visibility so that it increases incoming traffic. In addition, SEO helps to increase your website’s ranking with all of the major search engines. Increasing your website’s ranking in search engines is crucial for attracting new patients to your practice and helping current patients find your practice online. The higher your practice is listed in a search engine’s results, the more likely it is that patients will find it. Most people do not bother to look beyond the first page of results when searching for information online. Therefore, it pays to have a strong Dental Marketing SEO strategy.
Pay-per-click or PPC is a great Dental Marketing Strategy for dental practices. There are several different providers of PPC. One of the most popular is Google Adwords. With Adwords, advertisements for your dental practice are displayed on millions of websites that belong to the Google Display Network. Popular websites that generate lots of traffic use Adwords. Pay-per-click is a great form of advertising when it is used correctly. Here are just a few of the benefits of pay-per-click advertising:
- You only pay when a patient clicks on an advertisement to visit your website
- Instantly gain online exposure for your practice
- You get access to valuable data to help increase your ROI
In most cases, it is best to utilize the service of a PPC management company as they can help you get the most ROI for your advertising dollars.
Use Video Marketing
YouTube and marketing videos can be a very effective tool to market your practice. In fact, videos have become one of the most popular tools in online marketing. Videos are an affordable, powerful way to connect with your patients. They can be used to provide an introduction to your office, to showcase patient testimonials or to educate patients on the importance of regular dental care.
Create a Great Website
Your website is one of the most important elements of your marketing plan. A great website will set you apart from the competition and attract new patients. The following questions are important when it comes to dental website design:
- Is your website easily discovered by search engines? If it is not, then patients will not be able to find your practice.
- Does your website make a good first impression? Is it interesting, professionally designed and easy to navigate?
- Is your contact information visible? Can patients schedule appointments online?
Take Advantage of Social Media
Social media marketing is turning out to be one of the most important Dental Marketing Strategies for dental practices. Sites such as Twitter, Facebook and Google Plus provide effective marketing platforms for dental offices to promote their services online.
People are embracing social media as an important part of their life. Facebook alone has more than 1.5 billion users a month. A recent report by GWI found that the average person spends over 1 hour and 40 minutes a day on social media. In addition, the average person has five social media accounts. As is evident, social media is a powerful Dental Marketing tool. Here are a few other benefits of social media marketing for dental offices:
- Personalized interactions with patients
- Allows you to market to a wide audience
Offer Patient Promotions
Patient promotions are one of the best Dental Marketing Ideas that there is. Promotions are often less expensive than traditional marketing methods. In order to be effective, your promotion must be both valuable and functional. For a dental practice, giving out dental-related items is a good way to promote your practice. For help finding other ways to promote your services, considering utilizing the help of a dental marketing firm. They can assist you with finding the patient promotions that will offer the most value for your practice.
Ask for Reviews on Yelp and Google
Although you are probably aware that Yelp and Google reviews are important for restaurants, did you know that getting reviews is one of the best Dental Marketing Ideas for dental practices too? When people are looking for a new dentist, one of the first things that they do is read online reviews. The reviews help patients learn about your practice. It helps improve your search engine rankings. Google uses a multi-faceted approach to rank medical and dental practices. Reviews are included in Google’s ranking algorithm. Therefore, when reviews show that your practice is better than your competitors, Google is more likely to display your practice first in search engine results.
Reviews are not only important on Google but on other sites as well, including Yelp. Although Yelp is most known for its restaurant reviews, it is also one of the most popular places for reviews of dental practices. Yelp has more than 140 million users. In addition, people are more likely to visit a business or make a purchase from a company after finding them on Yelp. Yelp is rated as one of the most trustworthy review sites, according to Nielsen research.
Therefore, it is important to ask your patients to leave reviews of your practice on Yelp and Google. Here are some tips to help you get more online reviews:
- After appointments, politely ask each patient to leave a review. You can hand out cards with the web address where they can leave the review.
- Respond to all reviews, even negative ones. This shows other patients that you value patient input.
- Do not offer rewards for leaving reviews. This violates most review sites terms of service.
For more Dental Marketing Ideas, consider utilizing the help of a dental marketing firm. They can provide you with even more Dental Marketing Strategies for your practice and help you stay up-to-date on the latest changes in marketing technology.