As medical practices are working with website designers trying to develop a website, they are thinking about many different issues at once. They want to design the website for SEO purposes so that people will find the practice when they search for it. They are worried about what kind of links they want to use for their blog. Physicians may be worrying about what kind of graphics, pictures, and videos are appropriate to place on the website. Lost in all of this mess is the color scheme that will be used on the website. This is an important issue because the colors will leave a lasting impression on the visitor. The website shouldn’t be boring; however, the website also shouldn’t draw attention away from the important facets of the website. What are some of the important tips to keep in mind regarding color and medical website design?
The Colors Should Match the Style of the Website
For many businesses, their brand has already been well-established in the community. These are large corporations who are constantly on TV and people expect a certain color pattern when they visit the website for these companies. This is not true of physician practices. For many people, their visit to the practice’s website is going to be the first exposure that people have to the practice. Therefore, the look of the website should reflect the attitude of the practice. The website design is going to depend on the specialty. For example, a pediatric practice may want to brighten up the website using warm colors such as red, orange, and yellow. On the other hand, an adult practice may desire to generate a business-like feel on the website to demonstrate that they’re serious about their job. In this case, rich, dark colors might be more appropriate. Before deciding on the colors, think about the message the practice is trying to send to its visitors.
Don’t Use Too Many Colors
When it comes to website design, the saying “less is more” is definitely true. For an OBGYN website design, as well as other specialties, it is important to limit the number of colors used to only a few. While choosing only one color will make the website look bland, using too many colors will make the practice look a little unprofessional because these colors will detract from the important information on the website. While the colors should make the practice feel inviting, too many colors will distract the viewer. In addition, try to have one main color that serves as the background and use the other two or three colors to accent important information on the page. If these colors are drawing people’s attention, they should draw people’s attention to the important spots on the page. Try to avoid using too many colors when designing a website.
Remember That People Will Need to Read What’s On the Page
Deciding on a color scheme is often the last part of website design that people think about. Therefore, many practices have already laid out most of their website before they have reached the point of deciding on website color. They may think that they’re simply going to throw the colors onto the website and the job will be done. This couldn’t be further from the truth. People need to think about how the text is going to appear when they add those colors to their website. Everyone has had the experience of watching a presentation and realizing that they cannot read the text that is on the screen. This same problem can happen when choosing colors to use on a website. For example, placing dark red or dark blue text on a black background is going to be impossible to read. On the other hand, text in a yellow color is going to be impossible to read when placed against a white background. Think about how the text is going to appear when people try to read it. If the text is light, place it on a dark background. If the text is dark, place it on a light background. Contrast the colors so that people who visit the website can actually read the important information on every page.
Take Advantage of Web-Smart and Web-Friendly Colors
One of the problems that people may have run into with presentations in the past is that the colors may show up differently on the computer screen than when they are projected onto the big screen. The same thing can happen with website design. Colors that look one way when someone is designing a website may display inconsistently across different monitors or operating systems. Computers made by one manufacturer may display colors different than another manufacturer. Furthermore, colors may show up differently depending on whether or not someone is running Windows or iOs. Therefore, choose web-smart or web-friendly colors. These are colors that will display consistently across every computer and every operating system regardless. This allows people undergoing medical website design to trust that the image they see when they are putting together their website will be the same as the website that people see when they visit it on a separate device. Use web-friendly colors for a consistent display across all platforms.
Remember that Images are Going to Add Color to the Website
One of the items that often gets left behind during website design is the images. Most websites are going to include images and videos on their pages because this is important for SEO purposes. Remember that these images are also going to add color to the page. Images usually have splashes of a variety of colors that are going to liven up the website; however, people need to remember that these images need to appear well against the background of the other colors of the page. Try to contrast the colors of the image with the colors of the website to ensure it comes out well. For example, if the images are full of bright, pastel colors, it might be a good idea to place the image against a dark background with chiropractic websites. This will ensure the image is easy to see.
When it comes to chiropractic websites, there are numerous issues that people need to think about; however, do not neglect the colors that will go on the website. Remember that the colors are going to frame the attitude of the information on the page as well as make the website memorable for the visitor. Keep these tips in mind and think carefully about the colors that belong on the website.