There’s a wide variety of dental website designs to select from or model your website after. Just take a minute to research the competition. You’ll notice that while that each practice has a different look and layout. But what you’ll also notice is that only the best websites use tactics that are known to make your website more user friendly and enjoyable to use.
By integrating these trends into your practice’s website, you are helping to make your website easier to navigate, enjoyable to visit, and driving people through whatever sales funnel your marketing team has designed.
Responsive Mobile Design
All websites designed today should be designed to be responsive. This means that regardless of whether a person is visiting from a smart phone, tablet, or desktop, your website will look good. Your navigation will display properly, your buttons will line up, and images will appear as they should.
In the past, websites used to be designed with a separate mobile domain. This created several problems, including the fact that you would have to make edits on the mobile site as well as the desktop. This often led to mobile sites being outdated and providing incorrect information to visitors. Additionally, these mobile websites still weren’t designed to work on a wide variety of devices.
A responsive website not only is designed to look great regardless of the device you’re viewing from, but also plays an important part in how your website ranks in search engines. In fact, Google has specifically said that whether a website is responsive or not is a factor that they take into account when determining how to rank your website.
Additionally, a responsive website greatly improves your user experience. This means that people are more likely to spend time on your website, engage with it, and enjoy their time.
Use of Video
Integrating video into your website makes an impact on your overall user experience. It helps to keep people on your website, helps them engage, and encourages sharing. All of this helps to bring people to your website, keep them on it, and improve visitors through online sharing.
Video can be integrated into your website in several ways. One of the most popular and useful ways is through patient education videos. These help to educate your site visitors on various procedures that you offer in an engaging manner. These videos often tend to get shares on social websites.
Another way to utilize videos is through the use of video headers. The help to immediately engage visitors with your website and often don’t have sound. Some of the most popular forms of video headers are office tours.
The best dental websites are now using parallax. Parallax makes engaging with your audience easier because it created a two dimensional feature that adds depth to your website. The effect is that you can guide visitors’ eyes to the areas you want them to see.
A website that is designed with parallax will have images and texts that are in the foreground, move over background images. The end result is that everything appears to move independently. Parallax is often used with calls-to-action, as it helps to bring people’s attention to specific areas of the site. Check out these website’s with parallax.
Old design trends used to stay away from color use in websites. However, today’s trend fully embraces color. And it’s a good thing. Because today’s high resolution screens display millions of beautiful colors that all help to give your website a personality.
One of the most common areas you can get away with the use of several colors is in pediatric dental website design. This is because colorful cartoon scenes tend to demand more colors. But color can also be used on general dentistry websites and other specialty websites. It’s just the way that you use the color differs. For example, you might integrate your practice’s brand colors in the header and the test out other colors on buttons.
Your website is a living and breathing marketing machine. To get the most out of it, you need to make sure it engages your audience. One of the best ways to do this is by including interactive elements in your website’s design. For example, sliders, which are images that move left and right at the top of your website, allow you to communicate several messages through various images. Each banner can be clickable so you can direct people to the best web page or blog post based off of the image you use.
Another great way to make your website interactive is by ensuring your phone number is clickable from a smart phone and that the email icon generates a box in which a message can be types. Each of these actions make it easier for site visitors to interact and connect with your dental practice.