A Great Pediatric Website Is Not Child’s Play – Don’t Build It Yourself

pediatrician with a cute stethoscope

Technology today has made it possible to get an attractive website relatively quickly. Gone are the days of the 90s, where websites took forever to build and their functionality was minimal. Today there’s a variety of options available to businesses who are looking to get a professional website developed. Unfortunately, no matter how much a product touts itself as empowering business owners to create an attractive website, most business owners don’t have the skills or design capabilities to truly develop a website that looks good, functions well, and works to accomplish your business goals.

If you’re like most pediatrician’s chances are you’ve considered having your website redesigned. Redesigning your website and keeping it up-to-date on the latest technology trends is an important part of staying ahead of the competition. After all, if your competition is doing something that you aren’t, they’re more likely to get more business and have a growing business.

By bringing your pediatric website up-to-date, you’re investing in your business and making sure you’re paying attention to the needs of your visitors. After all, a website is nothing if it doesn’t meet the needs and expectations of those coming to it.

Think of Your Website as a Part of Your PR Team

Your website is a member of your PR team and your first impressions team. It is often the first thing people see when they’re looking for a pediatrician or chiropractor. Because of this, it is crucial that your website look as attractive as possible, yet is still functional. You don’t want to compromise function for looks. This is why hiring an experienced web design team is important. Learn more about why a professional web design team is an important part of deciding how to design your website.

Make Your Website Responsive

responsive website design

Designing a responsive website take a lot of skill. With that in mind, it’s absolutely crucial that when you have a website designed it is responsive – it should adjust to meet the size of whatever device it is being viewed from. This makes it easier for people to click buttons, hover through the navigation, and view images.

A responsive website is the best way to reach the most people without having to design a website for each device people are visiting from – something that would be impossible.

The trick to creating a responsive pediatric website is to be able to visualize how the various elements should stack as the viewport (device screen) gets smaller. This is something that takes years of experience to really get down.

Additionally, whether your website is responsive or not plays a role in how your rank on search engine results pages. Responsive websites tend to rank better not only because Google and Bing consider it a factor in ranking, but also because it helps to increase engagement on the website, yet another factor in search engine optimization.

Focus on SEO

search engine optimization

A website must be designed to meet the expectations of search engines. Older websites tend to miss the mark on technical SEO.  This portion of SEO includes the moving parts on the back end of the website that give your content the best chance at succeeding in getting your website to rank. These factors include data structure, javascript crawling behavior, and content rendering.

Once your technical SEO is given a firm foundation, it’s important that you have a content creation team on your side that can help create content that aligns with your marketing strategy. If you don’t have a marketing strategy it’s important that you have one created so that you can create measurable goals and actionable tasks that help you accomplish those goals. Regardless of whether you’re working on chiropractic SEO or a pediatric website, it’s important that you pay attention to your marketing message and stick without it throughout digital and print initiatives.

Create a Pediatrician’s Blog

pediatric blog

As a pediatrician, you have a lot of knowledge that can be shared with your patients and website visitors. From helpful tips to preventative measures, your pediatrician’s blog can be used to both inform patients and get business leads. By creating a blogging strategy that focuses on questions people are seeking answers to, you’re producing content that will rank for SEO and will likely be shared on social media.

This exposure plays a part in increasing your leads, building your rapport with your audience, and establishing trust with your patients and their network of influence.

Post Pediatric Videos

Pediatric videos are a great way to keep people engaged on your website. They offer informative information to people in a way that’s easy to digest and understand. Additionally, these videos can be repurposed and shared on social media or turned into graphics that can be used in promotional materials.

Video encourages people to stay on your website, increases sharing, and can increase your ranking in search engines.

Patient Reviews

Every credible website should feature patient reviews. These help people understand what they can expect if they schedule and appointment with you and can help increase trust with visitors. Additionally, by providing an online space on your website where visitors can post their own reviews, you can moderate comments and play a part in your practice’s reputation management strategy.

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